L&D As the Invisible Glue

I often think about what constitutes good design especially in embarrassing situations where I try to push a door open when I was actually supposed to pull it. Ironically, in some other situations, I don't think about design at all for example, when squeezing ketchup using the upside-down bottle; it seems so natural that I don't pause for a second! We tend to notice poor designs but more often than not, good designs are unnoticed because they are intuitive or invisible and although we experience them, we don't notice them.

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