L&D industry loves mobile learning but hates mobile marketing

How come the vast majority of the 100 highest ranking websites in eLearning still have websites that don’t work well on mobile? Despite usage patterns trending out the roof for mobile web access, less than 4 in 10 of the biggest players in the L&D industry have mobile marketing strategies that use responsive websites (websites that render properly in any device).

Here at the NOW creation hub we’re all about the responsive. Click to any tech blog these days and you’ll be bombarded by stats, infographics and studies all telling you how quickly the mobile internet landscape has grown, and what it means for B2B digital marketing.

Let’s distil this down to the key points that matter most right now:

Internet access via mobiles more than doubled between 2010 and 2013, from 24% to 53%. (ONS, 2013)

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