Learner Marketing: How Storytelling Can Boost Learner Engagement

In our previous article about learner marketing, we explained how you can create a 360° communications strategy that puts learners at the heart of the learning process. Continuing this theme, we’re now going to look at storytelling and how it helps learners recall useful information. Mastering narrative is key if you want to grab your team members’ attention and engage them with inspiring learner experiences. Find out what storytelling is all about and how to use it effectively in your training programs. Storytelling: Using marketing techniques in training

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