By Gordon Johnson, VP Marketing, Expertus
Gordon Johnson,
VP Marketing,
Expertus
As a specialist in how to market training, I’m always curious about what organizations do to connect people with learning experiences. But recently, learning engagement seems to be a hot topic across the L&D community.
Casual conversations with colleagues at the Bersin by Deloitte IMPACT summit and the ATD Conference confirmed that other learning professionals are just as concerned as I am about creating stronger linkage between training programs and the people those programs are designed to help.
Earlier this month at the Expertus customer summit, Josh Bersin led a formal discussion about the role of engagement in high-impact learning organizations. When he asked a room full of corporate learning leaders to describe their top challenges, three clear themes emerged:
Tags: brand management • branding • certification • customer experience • CX • Enterprise Learning & Performance • gamifiation • learning engagement • learning experience • Learning Highlights • learning management systems • Learning strategy • Learning Technology • LMS • Marketing • training adoption