In one of the better known fairy tales, Goldilocks and the Three Bears, Goldilocks quickly makes key decisions when presented with three choices of what to eat, where to sit, and where to sleep. In a modern day re-telling I can’t imagine that Goldilocks would face so few options. As consumers, we are now overwhelmed with the choices on offer. Today Goldilocks might have to choose not only from the temperature of her oats, but whether she has them with water, milk, soya or almond milk, let alone whether she has rolled, organic, or instant oats. What would she choose? I imagine that the three bears would have walked home to find a girl wracked with indecision. Choice overload is a significant problem in the modern world. Only now is the consumer industry, partnered with technology, understanding how to harness this to influence purchasing decisions. It’s time organisations take this behavioural insight and apply it to how learning curation is done in the workplace.
Tags: behavioural science • Blog • curation • personalisation • social learning