Learning Engagement: 4 Laws of Attraction

By Gordon Johnson, VP Marketing, Expertus

Gordon Johnson,
VP Marketing,

Industry events are often an eye-opening experience — and the recent Bersin by Deloitte “Impact” Conference was no exception. For me, one of the most memorable insights was a conversation I had with a learning director at a Fortune 100 company.

When she was a new employee, someone told her the best way to learn how to work successfully in that organization was to complete two excellent training courses. Unfortunately, that person couldn’t recall the name of either course. Eager to find this “must have” training, she searched…and searched…hoping her instincts and resourcefulness would lead her in the right direction.

Nine hours later, she gave up. Eventually, someone told her a certain LMS administrator could help her locate the content — and he did. But the frustration and lost hours left a lasting impression.

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