Learning Events: 10 Ways to Level Up Your Content Programming

Historically, associations built educational content programming around live location-based events. That’s one reason why national conferences have become magnets for members seeking professional development and certification.

But content preferences are rapidly changing. And with the arrival of innovative virtual learning technologies like live streaming and webcasting, many associations are racing to offer continuing education in a variety of new forms.


This shift to multiple modes makes sense. Investing incrementally to repurpose existing content can be a powerful and profitable way to reach new audiences and boost non-dues revenue.

Of course, no one can afford to sink unlimited resources into content programming. So how should organizations prioritize opportunities?

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