Learning how customer education impacts software adoption

With the rise of 'as-a-Service' (or XaaS) products around the world, software companies are becoming more aware of the importance of customer education. They're seeing the direct impact of education on company and customer success.  "Education Services organizations truly have the opportunity to be a game-changer in driving product usage and adoption, because training is at the core of both," according to Maria Manning-Chapman, vice president of education services research at TSIA.

In our Software Adoption Crash Course for Customer Education Leaders webinar, Maria spoke to Bill Cushard about how customer education (CE) is in the prime position to drive product adoption in today's busy tech-filled world.

Education speaks to everyone, all the time

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