Learning The Language of Customer Education: A Pocket Guide

“You like potato and I like potahto
You like tomato and I like tomahto
Potato, potahto, tomato, tomahto
Let’s call the whole thing off”

I get it.  We’re living in an increasingly customer-centered world.  But what I don’t always get is how to distinguish one customer-centered business term from another.  And where exactly does customer education fit in?

These days, with a vast spectrum of customer-focused solutions jockeying for position in the marketplace of ideas, we should expect vocabulary lines to blur.  But sometimes the buzzword noise is deafening and downright confusing.  While existing keywords swirl around us in a murky haze, new variations on a “customer” theme suddenly squeeze their way into the mix, demanding their share of attention.

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