Learning – What’s in It for Me?

Despite all the focus on the learner experience over the last few years, most companies failed to answer the most basic question from their learners:

What’s in it for me?”

Given the volatility and uncertainty of the pandemic era, organizations are scrambling to upskill and reskill their workforces to meet the future’s evolving demands, yet learners still want to know how they will benefit. Though on its face, the question may seem arrogant, even argumentative, it’s really a cry for help.

Corporate learning has unfortunately gotten to a place where the L&D function has taken a “we know what’s best for you” stance. Companies put together well-thought-out and designed programs, but simply making them available to learners without providing the how and why behind them is insufficient. The existence of the programs is no evidence of their effectiveness. It doesn’t work that way.

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