Cadre recently worked on an eLearning response with a pair of really adept classroom facilitators. They knew their stuff through and through and were great at explaining concepts. We made the assumption that because they had this face to face capacity, along with lots of drive and creativity, they would find it quite easy to write the content. They also believed it would be straightforward.
As is our process, we developed the eLearning concept which they reviewed and signed off. We then provided structured, partially completed templates for the storyboard and talked these through. The course focused on developing communication skills and provided demonstrations and opportunities for staff to practice. However these conversations occur within a highly regulated environment and they needed to reflect the idiom of the business. What we needed from the client was these conversation pieces. It became clear that for this client, this kind of writing was really hard.