Level up: How gamification in recruitment can attract top talent

Google, Siemens, and PwC are just a few of the big names using gamification in recruitment today, and it’s not just for fun. Actually, it’s completely strategic. You see, these companies have recognized two important facts. First, that the majority of their new recruits are Millennials, and second, that they’re probably gamers, too.

They know this because the Entertainment Software Association reported that around 155 million people play games in the United States alone. The average age of these people (drumroll, please) is 35. So, it’s no long shot to predict that using gamification in hiring will attract the right people to your company.

But now you’re wondering, what on earth is gamification in HR? And how would you know it if you saw it? Well, you’re about to embark on a gamification journey, including real examples of gamification in recruitment.

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