Leveraging Sales Training Technology with Responsive AI

For many businesses, the sales team is the biggest source of revenue. That’s probably not news to anyone. You need people to sell your goods and services. Most products, don’t sell themselves. Knowing what the sales team should be doing isn’t a problem any companies have.

What many companies do have a problem with is inadequately trained sales teams. The solution to that problem is, not surprisingly, effective sales training. There is a clear link between strong sales performance and good training. A Salesforce study reports that “80% of high performing sales teams rate their sales training process as outstanding or very good.” Good sales training does correlate to higher sales performance.

But not all training is created equal. According to a study from Training Industry, “26% of reps say that their sales training is ineffective.” That’s a disconcerting amount of sales representatives who believe that they’re receiving ineffective training. 

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