LinkedIn and the mystery of the ‘fake’ blog traffic

Is LinkedIn pushing fake traffic towards blogs to encourage more bloggers to post there?

After posting a link to one of my blogs on LinkedIn I had a sneaking suspicion they might be.

As well as writing on this blog I occasionally write the odd article on Medium.com. It’s a nice site that provides a ready made audience relevant to the topic you choose to write about. Even if, as in my case, that audience might be quite small.

One of the really useful things about Medium is that it gives some simple statistics about your articles. How many views they have had. Where the viewer was referred from. And, importantly, how many viewers actually read the whole article.

Earlier this month I posted a link to one of my Medium articles as part of a group discussion on LinkedIn. This resulted in a moderate increase in views/reads with a satisfying 75% view to read ratio (or is it read to view ratio?).

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