Livemocha Shutdown – What Went Wrong

The upcoming shutdown of Livemocha comes hardly as a surprise; one could argue that the language learning community has been on life support for almost three years after its acquisition by Rosetta Stone. One Twitter user stated that Rosetta Stone simply left Livemocha dying in a ditch.

Yet, pulling the plug for good is always a moment of reflection and essentially a point of no return.

What went wrong with one of the world’s biggest language learning communities? Livemocha had it all: sizeable funding, impressive user growth, partnerships with big publishers. Sadly, it ended up as an acquisition target for the company it had aimed to dethrone and got overtaken by its smaller, less funded competitors busuu and Babbel. I am going to publish an in-depth article in the coming weeks but here are some initial thoughts.

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