LMC University Model

Over the last few weeks, I’ve been covering learning models that operate under fairly urgent time pressures. These models are Performance Support, Mass Distribution, and Partnership models. This week, I’d like to introduce the University Model, which exists on longer timeframes to accommodate both information dissemination, as well as more thorough skills development activities. The classic corporate example in this model would be McDonald’s Hamburger University, a facility in Illinois where McDonald’s managers and franchisees can attend intensive classes, workshops, and simulations to learn the ins and outs of restaurant management. A physical university, of course, isn’t necessarily the norm for this model; in many cases, the university will be largely an online experience often described as a learning portal or Corporate U. It’s important to make the distinction between this model and a Content Management System which simply stores product and process information.

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