LMS Branding – Beyond the Logo

As a new marketing person, I have a unique opportunity to engage our users, potential clients, and cohorts in the industry. With this outlook, I have undertaken the task of trying to make the Gyrus name more entrenched in your everyday life. How does someone do that? Simple, by structuring and solely acting upon a living brand strategy. Currently, I’m undergoing the rebranding effort, you may notice little things here and there (including flashier images, more or fewer sales conscience verbiage in our writings, cooler product features, and more flawless logo integration). But there is so much more to this branding exercise. To Gyrus, not only do we want to provide you with the coolest and slickest option on the market, but it is also important for our product to feel like it is part of your living and breathing brand. Here’s how an LMS can accomplish that, beyond just the inclusion of your logo.