Lose Followers, Gain Trust: Lessons (to Watch) after Twitter’s Purge

These past few weeks have been tough for die-hard Twitter users. Overnight, many people saw their follower counts fall, as Twitter removed the millions of fake accounts that inflated the company’s user numbers.

For some celebrities and power users, the cut took a huge toll. Oprah Winfrey lost approximately 1.4 million followers. Donald Trump lost about 340,000. The Grovo account lost 144!

Now, to average users, the purge wasn’t nearly as severe (Twitter estimated the average account would see their follower number drop by four). But the huge numbers of followers being culled from the platform are eye-opening. Twitter has had this fake follower problem for years, so why did they decide to do something about it now?

In a word: trust.

Twitter has been at the center of many conversations surrounding the spread of fake news and propaganda. As a business that depends on engaging as many users as possible, it has to make sure that users can trust that the information they’re seeing on the platform is real, or that it at least comes from a real person.

Read the full story by

Tags:

RELATED READS
The Changing Workforce: Chicago Happy Hour & (Micro)Learn Highlights New York’s Sexual Harassment Training Requirement Goes Into Effect October 9
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK