LUC 2017 Recap: Things Learning Pros Should Steal From the Marketing Department

Have you heard about the “Lizard Brain” yet? That’s what Mike Taylor and Briavel Shultz of Mindset Digital discussed at the 2017 Lectora® User Conference. Their LUC 2017 presentation was called “Things Learning Pros Should Steal From the Marketing Department.”

But before we get to “Lizard Brain,” let’s start with the focus of this LUC 2017 presentation. Mike and Briavel said that L&D and marketing share a common goal: how to get people’s attention and to get them to think and act in new ways.

That’s where Lizard Brain comes in—it’s the oldest part of our brain and the part responsible for subconscious thinking (survival comes from the Brain Stem and emotions come from the Limbic System). Mike and Briavel shared that over 95% of human behavior is subconscious. And by knowing that information, they shared tips for creating eLearning that get people’s attention and is successful.

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