Lynda – MOOC Platform in Disguise?

As a keen follower of all things edtech you will likely have noticed that MOOC platforms like Udacity and now Coursera are moving away from classic higher education subjects and increasingly into tech skills. Startups like Udemy served that vertical early on. If you think about it, it is somewhat a self-fulfilling prophecy that a Silicon Valley startup is serving the ecosystem it exists in.

Besides being a potentially big money maker for Coursera, tech skills are also the main market for Lynda.com which now belongs to LinkedIn. Getting competition from this heavily funded player cannot stay unanswered. So what if LinkedIn decides to become a MOOC platform and to partner up with higher education institutions?

Stripped down to their essentials, both Coursera and Lynda.com are simply nextgen learning management systems. Sure, there might be slight differences to serve the respective markets better, but I’d say about 90% of the products are the same.

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