Making Hay While the MOOC Sun Shines

I’ve been reading Medium a fair bit lately. One of articles suggested for me today was Ramya Gogineni’s item on growth hacking Uber, the ride sharing start up.

Uber, a service that started in 2009, has seen massive growth and is now worth over $3 billion. Ramya explains how Uber grows users by customer acquisition and customer optimisation.

Customer Acquisition – this is essentially getting customers through the door and onto your site.

Customer Conversion – this making them a real customer. Letting them have a worthwhile experience that will make them come back and time and again.

Acquisition is pointless without conversion.

Conversion can’t happen without acquisition.

It made me think of the current wave of MOOCs.

With myriad articles about MOOCs pointing out the massive initial enrollments in MOOCs it’s clear that customer acquisition is not proving much of an issue at the moment. A situation most organisations would kill for.

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