Making randomized control trials easier

A few years ago a new website was launched by Ben Goldacre to help facilitate the kind of randomized control trials (RCT) that are at the heart of evidence based decision making.  The site, called Randomise Me, was designed to make setting up a RCT in as easy a way as digital natives can use platforms like Google Optimizer.

Unfortunately the site failed to really take off and the domain has since lapsed.  The Behavioural Insights Team (BIT) hopes to do better with a new tool that they’ve calling Test+Build.  The tool was born out of the extensive experimentation BIT do as a core part of their work, and they wanted to see if they could develop a tool that automates much of the work behind a RCT.

Test and build

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