Making the most of newsletters when promoting your online courses

Email is still a top contender when it comes to reaching out to current or potential learners. Promoting course offers via email has good returns in the long run. However, the most effective way to build relationships and increase brand awareness is to regularly send out newsletters.

Newsletters take a little time to create, but people are more likely to open and read them compared to regular promotional emails. Even people who don’t intend to make a purchase will be intrigued if the content is good and relevant.

Plus, newsletters are great for keeping your audience in the loop with what you are doing, offering discounts, and even hosting challenges and contests to increase your social media followers and engagement. Here’s what course creators need to know to make the most of their newsletters:

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