Market Research Promotes Dramatic Rise in UGA Online’s National Rankings Placement

 

 

The University of Georgia Office of Online Learning (UGA Online) needed  an objective, third-party research partner to critically inform the expansion of its online program portfolio. In 2013, at a time when UGA Online was surpassed in national rankings by peers and competitors, Hanover began working to methodically evaluate the markets for new programs and inform the launch of high profile opportunities.

 


“Hanover’s market research has been a critical component of our programs’ success. With Hanover, we’ve been able to set up quality assurance practices that allow us to gauge the viability and potential success of prospective new programs. We attribute our recent success in the rankings to this smart growth strategy.”
—Nancy Byron, Marketing Manager, The University of Georgia Office of Online Learning

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