Marketing Customer Education to Increase Leads and Revenue Pipeline

When we think of customer education, lead generation and pipeline contribution are not tasks that immediately come to mind. After all, customer education is largely about helping existing customers learn our products so they can do their jobs better. Terms like lead generation and pipeline contribution are "marketing speak." Customer education teams should focus on helping customers learn and marketing should worry about generating leads and brining potential new business to the sales team, right?

Not exactly. 

Read the full story by

Tags:

RELATED READS
What Are The Most In-Demand Skills For The Modern Workforce? Teach Online TV #76 with Erlend Bakke: Using Outsourcing To Grow Your Business
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK