Marketing in the 21st Century

“We must learn what customers really want, not what they say or what we think they should want” – Eric Ries

Marketing in the 21st century is more than sitting around like the characters from Emmy award winning Mad Men smoking, drinking and coming up with catchy taglines; it is an integrated science that can be the difference between the success and failure of business.

Over the past fifty years, the consumer has changed considerably with significant transformations in the steps of the customer journey making it essential for marketers to sharpen their digital pencil and reinvent their skill set to remain in the game.

Driven by ecommerce, “one of the most distinctive changes in markets over time has been the expansion of goods and services available to consumers”.1

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