Marketing Today’s Online Degree Programs: More than Just Convenience

More and more colleges and universities offering online and hybrid degree programs, and your institution’s offerings need to stand out. In designing a plan to promote your own online degree programs, how can you make sure you’re reaching prospective students with the right message?

When it comes to marketing online degree programs, competition is the biggest challenge, says Kenneth Hartman, Ed.D., member of the Online Learning Consortium

(OLC) Board and chair of the OLC Award Committee for Outstanding Online Teaching and Leadership. With 30 years of higher education experience, Hartman’s online learning experience comes as a faculty member teaching face-to-face and online, in addition to writing several books on online degrees and online learning.

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