Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to capitalize on these advertising venues assuming them to be unprofessional and lacking in their target audiences. So here are the facts, if you want to market your association to millennials, make it social.

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