Marketing your online course: Should you pay for advertising?

Recently, a Coach customer wrote to us with a question about advertising — she wanted to know which type of advertising she should use to promote her online course, and how much it would cost:

Hi Spencer,What type of advertising should I do for my online course and how much will it cost? I have no idea and the possibilities are overwhelming.I wondered if you had any thoughts — maybe a blog post on this topic? — about whether paid ads are a good way to get traffic, and, if so, thoughts on where to begin and how much to spend.Thanks!Susan

While we’ve written a lot about how to market and sell online courses, we’ve never written anything about paid advertising, so we wrote Susan back and said, “sure!”

We love it when customers ask questions–especially when they make for great blog posts–so below are our thoughts (+ some thoughts from our customers!).

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