Marketing Your Online Training: Lessons in Persuasion from Aristotle

Let’s assume you are an edupreneur and have some courses built and installed on an LMS. We’ll focus here on using persuasion to convince learners that your course is a great buy. Inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.

Aristotle’s ideas were described by Cicero as ‘A river of gold’. Jumping forward 2,300 years, they still shine and can be applied to modern Content Marketing for online training. By using them in your content you can create your own river of gold – the kind you can put in the bank. Aristotle’s three Modes of Persuasion are easy to understand, yet so many content writers forget to include them – which leads to mediocre content with poor results.

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