Mastering the Customer Education Journey

By David Wntworth, Brandon Hall Group
Editor’s Note: This blog was originally published in January 2023 on the Brandon Hall blog.

Brandon Hall’s latest HCM Outlook research reveals improving customer experience is the second highest corporate priority (rated 4.23 out of 5). It’s no surprise that companies seek to initiate relationships with their customers and then deepen that bond as much as possible to drive customer satisfaction and high retention. Many organizations help achieve this through delivering engaging and useful learning content to their customer base.

Our 2022 study on Extended Enterprise Learning found some of the top reasons organizations deploy customer learning is to improve customer relations, increase awareness of products and services, maximize customer retention, and increase sales. Effective customer training can be directly impactful in creating and maintaining a strong relationship with your customers and generating measurable bottom-line results.