Maximizing Your Content Without Reheating Leftovers

When I was a kid I hated leftovers. No doubt this irritated my mom who was intent on ensuring nothing went to waste.

Associations tend to have a similar perspective as my mom when it comes to education content: We created this content, it’s really good content, we recorded/saved it for you so let’s not let it go to waste.

We call this repurposing. It’s essentially reheating leftovers. And our members are not impressed.

The repurposing concept suggests we can efficiently reuse components of education that have been delivered (past tense done) for additional meaningful learning opportunities — and we can’t. Not as is.

Here’s why: Meaningful, memorable, and measurable learning must be designed for the education channel of delivery.

Example: We chatted about this in my previous post about maximizing conference content.

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