Customers often ask us “how do you measure training ROI?”. Which is funny, because when we started Yarno, we assumed everyone measured ROI. But the more conversations we had, we discovered that measuring training ROI isn’t actually that common. And that often it’s not measured at all!
During our research phase, we heard from learning professionals that ROI was too hard to measure. And measuring it may not be in their best interest since if the results aren't positive, it could reflect poorly on them.
A few did say, however, that they were keen to measure ROI as they thought it was one way to transition L&D away from being perceived as a cost centre. They felt that their training delivered value but didn’t have the time or resources available to define what value actually looked like.
Tags: 6 min read • learning