Measuring Your Company’s Aspirations through the "Metrics that Matter"

 It is the hardest questions that participants ask during a Business Acumen learning journey where we teach strategic thinking and financial management skills. “We just created our winning aspiration and strategy for our simulated company, but how do we know what financial metrics to choose and follow so we know if we are achieving success?”

The first and most obvious response is that it depends on the winning aspiration you are choosing to execute. In business, there are only three different aspirations or value propositions a company can choose and all the research shows that the most successful companies are the ones that choose one value proposition, stick with it, and execute it flawlessly.

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