Messaging App Marketing for ESL Teachers

Messaging apps are one of the most common communication tools of the modern era.

“Texting” your friend has become the default option over a voice or video call for most people.

Even email, although it still has its strengths as a long-form communication medium, doesn’t dominate our attention as much as it used to.

So how do we, as independent ESL instructors, leverage the possibilities of messaging apps as marketing channels?

What are the pros and cons of relying on messaging apps as part of our sales funnel?

Which are the main messaging app players to be aware of and which markets do they dominate?

Finally, what are some practical strategies we can employ to sign up new ESL students through message app marketing?

Messaging Apps vs Social Media Networks

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