Metrics of a Measure

Thinking of metrics as the sole indicator of marketing success within an organization, campaign, or project plan is a flawed concept. A widely accepted practice for many organizations is that what gets measured gets done. The reality is that not everything needs to be measured for marketers and businesses to be effective at engaging their target audience. Besides, what is the point of having all of these metrics if you do not have the right data? You can measure lots of things but at the end of the day what does all of this data really mean? How does it affect the outcomes of a marketing campaign and above all the return on investment for a business?

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