Microlearning for the Fast-Moving Consumer Goods (FMCS) Industry

The modern-day employee faces a daunting task. It is in retail where the overload is most stark and it is not without reason. Employees need to be on their toes to provide the best experience to their customers. Training employees to improve service quality and at the same time comply with all the standards is not an easy task.

Employees face several challenges:

Most of the Fast-Moving Consumer Goods (FMCG) workforce is engaged in 24X7 customer support. This provides them with very little free time for training. Customer-facing employees are expected to know general information about hundreds of products that they deal with every day. FMCGs survive in a highly competitive market with low profit per product, which means a limited budget for training employees. Training needs to be continuous, while knowledge should be available at all time and relevant to each employee’s role.

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