It would seem we’ve lost patience for a lot of things lately. Attention spans are growing ever shorter and the list of tasks and decisions we face each day in mobile, global, always-on workforces can seem to form a never-ending list of compromise.
A colleague of mine recently sent me an article from Josh Bersin, on the Growing Role of Microlearning and reading it got me thinking about the effort it takes to create genuine engagement when your audience is known to flit between several screens and umpteen communication channels in a single day and spend an alleged five hours a day on their mobile phone.
When faced with competition like Buzzfeed, Youtube and Distractify it’s nigh impossible for L&D to compete with what’s left of people’s daily attention span. It isn’t just a generational thing either or about learning departments catering to millennial tastes. Honestly, who isn’t guilty of skimming headlines, and missing some of the detail when surviving the home stretch to Christmas?