Millennials + Storytelling: 5 Reasons Why it Works for This Generation

Everyone likes a good story, but not everyone finds a particular so-called “good story” all that great.

How do you write a Millennial-friendly story? One that this generation (so often referred to as the “Me Me Me Generation”) can find engaging?

First, let’s redefine that cliché. I, for one, like to think of them as the “Why Generation.” They don’t just ask, “What color is the sky?” They ask, “Why is it blue?” The key to capturing their attention is to write compelling stories that can help them uncover reasons and mechanisms rather than just handing them the facts.

These are some of the ways I’ve found most effective:

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