Mission Report: 3 Sessions to Attend at LUC 2017

Decisions can be hard—especially when you’re faced with nearly 30 different, but equally amazing Lectora® User Conference breakout sessions to decide between. To make it easier on you, we’ve been highlighting cool sessions and different tracks you can take. Here are a few more you should definitely consider adding to your LUC 2017 agenda:

Things Learning Pros Should Steal from the Marketing Department

Mike Taylor and Briavel Schultz, Mindset Digital

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.

So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions—there’s a reason you don’t see bullet points in advertising.

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