Monetization, Production, Growth, and Advertising for Course Creators, Coaches, and Consultants with Michael Greenberg

We dive into monetization, production, growth, and advertising for course creators, coaches, and consultants with Michael Greenberg in this episode of LMScast hosted by Chris Badgett of LifterLMS.

Michael is the founder of Call For Content. He started out in software development and majored in economics in school. After being a part of a startup where he managed technical teams, he used the knowledge he had gained to become a technical marketer. At Call For Content Michael works with coaches, consultants, and podcasters to help them take effective action for their businesses.

Positioning your business helps to inform your marketing. Michael emphasizes getting your positioning right before you focus on marketing. Michael has put together several playbooks for business owners that act as a guide to teach you how to take specific marketing steps for your online business.

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