Monitor how many links you’re generating & who’s linking

It’s important to monitor how many links you’re generating because you can cross-reference that information against improvements in ranking to estimate how much effort your SEO push is going to take.

You can monitor how many backlinks you currently have using a variety of tools. Below is a range of options – from simple and fast to complex and expensive:

• Search Google for “” (FREE). Google will display all the pages it can find that contain “”. Normally this indicates a link to your site, most which will be ‘follow’ links. This is the quickest and easiest way to check, but it’s not the best for analysis.

• Use Google Webmaster Tools (FREE). Go to Links > Pages with external links. This will itemize which pages are actually the target of backlinks, and will tell you how many links each page has, plus a total for all pages.

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