MOOCs are not disruptive

I read yet another article today stating how MOOCs are a disruptive technology. But are they?

Simply doing something different from the norm with technology doesn’t make it disruptive.

Disruption doesn’t start with a technology. It starts with a customer whose needs are not being well met.

Successful organisations are honed to satisfy the needs of their main and most profitable customers. The organisation, its hierarchy and philosophy are set up to achieve this aim. They can be unwilling/unable to release a product to meet the needs of the unsatisfied niche customer.

A new organisation may develop a technology on a small scale specifically to satisfy the needs of this niche.

But if this market is a market on the rise the providers can see terrific growth. This can often be at the expense of the traditional big players. This is how big, successful organisations can fail.

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