More Marketing Malarkey

As has become all too common, someone decided to point me to some posts for their organization. Apparently, interest was sparked by a previous post of mine where I’d complained about microlearning. While this one does a (slightly) better job talking about microlearning, it is riddled with other problems. So here’s yet another post about more marketing malarkey.

First, I don’t hate microlearning; there are legitimate reasons to keep content small. It can get rid of the bloat that comes from contentitis, for one. There are solid reasons to err on the side of performance support as well. Most importantly, perhaps, is also the benefit of spacing learning to increase the likelihood of it being available. The thing that concerns me is that all these things are different, and take different design approaches.

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