More Myths-Based Marketing

Is it the rising lack of trust in what anyone says? Have we turned into a society where any crazy marketing works? It certainly seems that way. It was only a couple of weeks ago I went on a rant, and yet, here we are again. A new twitter account (*not without controversy) @badlearning, has started taking on posts citing myths. And one caught my attention (not least because the stream mentioned the myths book ;). It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing.

*For context, it quickly got noticed amongst my colleagues. One colleague wasn’t sure that confronting myths was the appropriate approach. The particular issue (as several of us do that) was the anonymity of the poster. And blatantly calling out the flaws. You’ll note I don’t point to the perpetrator, just the error. I’m not going down the path of determining right or wrong, as I can see the concern, but also the potential for harm…  For full disclosure.

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