Nailing the basics of customer experience with Mickey Mouse

Remember Mickey Mouse and Pluto? It never really made sense for a mouse to have a dog but they were funny and made us smile so we were always happy to see them. Never overthinking, just feeling it. Well, buying decisions are also emotional rather than rational.

Advertising people are well aware of this so they build that material accordingly. The marketing people may do their magic and draw customers into the stores or online to make a purchase but from there it’s the experience those customers have that will determine whether they will return. People tend to go to the places where they feel good, they get a positive vibe and feel connected.

If you are looking for customer fidelity, here are a few pointers.

Put the customer first

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