Navigating the Digital Ecosystem, Preselling, and the Problems with the Culture of Free with Robin Harris

Navigating the digital ecosystem, preselling, and the problems with the culture of free with Robin Harris in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Chris and Robin dive into why cultivating a community around your product is important, and what the state of the online education industry looks like in 2018.

Robin is the founder and CEO of 3Hellos.com she works with experts and businesses to better market themselves and their services online. With all of the technology tools available today, it is not hard to put your services online. The challenge is in the marketing of your services, and that is Robin’s area of expertise.

It is important to cultivate a community around your product before you launch it, so you understand what the market is looking for and can find success with your course or membership site. If you build it, they will come is almost a cliche at this point, but it is a mindset that many course creators have.

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