New Ways to Impress at Trade Shows in 2020

Trade shows are exhilarating. The lights. The sounds. The energy. Everyone is showing off their latest and greatest products and trying to set themselves apart in a sea of competition. There are videos at every booth, panel discussions to attend, and endless networking opportunities. But all the glitz and glamour—the flashy displays and swirling noise—won’t matter if you’re not leaving attendees talking about you after the show. If attendees remember you for a contest you held, but don’t remember the product you promoted, you missed the mark and lost the opportunity to have the influence and impact you planned for.

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