They say January is a slow month. Retail and sales take a major hit financially as we all stop spending so frantically. The indulgent festive period of Christmas and New Year's is gone for another year and resolutions are in full effect keeping many people tightly bound.
You might think this could be a good month for a company break, right? A time where the pressure is released and you can take it easy, just for a little bit. You've worked hard over Christmas.
Wrong.
January is the perfect time to start planning your advertising campaigns for the coming year. Whether it's a year long in-depth plan or several small promotions targeting holidays like Easter. Starting your plans now will give you a leg up on those companies that have decided to take things easy at the beginning of the year.