Next-gen Retail Training: Can Salespeople Really Change Lives?

You've heard it for the past few years; we've entered the Experience Economy. Brand loyalty is now built primarily on the experiences a company delivers to consumers. They buy, re-buy, and recommend based on how the company makes them feel above all else.

Today, customer experience is more powerful even than the quality and/or cost of your products, as proven by study after study.

This is particularly true (and sometimes painfully felt) for brick-and-mortar retail stores, many of which haven't survived the transition to the world of experience. Online commerce has overtaken in-store shopping for its convenience and comprehensive comparative capabilities — in a few clicks, you can compare products, prices, reviews, and more — a luxury that your in-store clerk is likely unable or unwilling to provide.

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